Salon international

cream demonstrate essential looks at salon international

Salon international is by far the most inspirational event in world hairdressing. A three-day extravaganza at the prestigious Excel centre in the heart of London docklands. This event annually attracts thousands of visitors from all around the world and is indeed the hairdressers Mecca.

cream were asked to demonstrate The Essential looks collection for Schwarzkopf International and took the catwalk by storm working on the largest show stage three days in succession.

Unanimously voted by the fellowship organisers ‘best show 3 days in a row’, delivering our models to an international audience was an inspiring experience. Our models were carefully handpicked from the London dance academy Rudeye. Rudeye built their reputation by working with stars such as Gwen Stefani and Madonna and executed nothing short of a show stopping performance.

The preparation and rehearsal that cream team put into an event of this size was phenomenal but it proved to be our best show to date…